Nicole Ford

Vice President, Communications, Sustainability and Stakeholder Relations

Nicole is responsible for leading the company’s global integrated communications, stakeholder relations and sustainability strategies. In this role, Nicole strengthens the company’s reputation by guiding internal, external, and executive communications, along with social impact and sustainability initiatives to deliver meaningful impact in the communities where the business operates.

Nicole has more than 20 years of tourism, hospitality, and social impact experience, including several years consulting with non-profit and social enterprise organizations to strengthen operations and grow their impact. During her time with Rocky Mountaineer, Nicole has bolstered the company’s global media relations efforts, grown its internal communications and change management capabilities, and strengthened its issues and crisis communications response strategies.

Nicole is a firm believer that tourism is a force for good and can transform communities by nurturing human connections and an understanding that individual choices can drive change.  Having recently taken on oversight of Rocky Mountaineer’s sustainability efforts, she looks forward to expanding on current efforts to develop and implement a long-term strategy for the business to deliver meaningful and lasting social and environmental benefits in all regions of operation.